Beauty Dose

We identified an opening in the market for Beauty Dose to offer products appealing to Gen Z and Millennial consumers with the most efficacious ingredients possible. Next, we build a dynamic personality that we titled “The Rebel Healer.” It blends a badass, feminine and individualistic edge with a commitment to authentic personal and spiritual growth. Finally, we grounded the brand in the idea of shifting consciousness, sparking positive habits, and making spirituality and well-being sexy and dynamic.

We named Beauty Dose with the idea of maintaining a youthful edge and spirit while being descriptive enough to clearly communicate their product benefits. As a new category of products, we developed the company description “All-Natural Skincare Supplements” to leave no ambiguity as to what their product does. Their brand slogan “Beauty Inside and Out” speaks to both the impact of their product and their company’s guiding mission. Finally, we named their product names, like Monthly Dose of Detox and Weekly Dose of Moisture to connect to the brand name ‘Beauty Dose’ and simply communicate its product benefits.

We designed three distinct pouches for the brand. Despite its small format, each pouch highlights the product name, key benefits, active ingredients, and social media information. The weekly box includes a removable lid so the product can be sold individually at retail in the same weekly box available for online subscriptions. And the monthly box is an inventive experience that includes a wrapper with brand imagery on the exterior and a calendar on the interior which can be used to track your daily supplement usage. In addition, the packaging experience includes branded stickers to place on your Beauty Dose calendar and a Mantra Card with a positive affirmation that can be stuck to your window or refrigerator to spark positivity.

Beauty Dose offers edible organic skincare supplements made from clinically proven ingredients for beauty inside and out.