Lola Blankets

Founded in 2021 by brothers Tommy and Will Hingham as a tribute to their mother, known as Lola, who made a blanket for each of her children before she passed from breast cancer, Lola Blankets grew into a viral sensation with hundreds of millions of dollars in luxury faux fur blankets sold. The identity begins with the letter their mother left behind: a logomark drawn from her signature, redrawn plump, bubbly, and dimensional as an ode to their plush fabric, paired and a swirl icon inspired by a rolled blanket.

A tonal palette is pulled from the brand's signature fabrics, while messaging builds on the slogan the brand earned, Life Changing Softness, with an ownable product lexicon from Lola Luxe Fabric™ to Four Way Stretch Technology™. Packaging and art direction build out their holistic brand world, bringing the blankets out of the home and into the open air so every touchpoint reads less like home goods and more like a fashion house.

Lola Blankets craft the world’s softest luxury blankets designed to elevate every day. Positioned as statement pieces for the home, each aspect of Lola Blanket's brand universe celebrates its promise of Life Changing Softness.