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RYE by Martin Auer

RYE by MARTIN AUER is devoted to mastering one practice: crafting a loaf made with nothing but the essential. Full case study coming soon.

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Brand Strategy
Copywriting
Marketing Strategy
Social Media
Art Direction

Lifestyle photography for RYE by Martin Auer featuring the founders seated before a wall of rye loaves by TRUFFL branding agency

Storefront photography for RYE by Martin Auer featuring the Lafayette Street bakery in New York by TRUFFL branding agency

Product photography for RYE by Martin Auer featuring a rye loaf in a bowl and a half loaf by TRUFFL branding agency

Bakery photography for RYE by Martin Auer featuring racks of fresh rye loaves by TRUFFL branding agency

Process photography for RYE by Martin Auer featuring hands shaping dough and scoring a loaf by TRUFFL branding agency

Interior photography for RYE by Martin Auer featuring the bakery wall and branded linen banner by TRUFFL branding agency

Branding applications for RYE by Martin Auer featuring the awning, linen banner and loaf board by TRUFFL branding agency

Bakery photography for RYE by Martin Auer featuring the counter from overhead by TRUFFL branding agency

Bakery photography for RYE by Martin Auer featuring the oven, proofing baskets and poster still life by TRUFFL branding agency

Other work

Crystal Mountain

The Better Bagel

Pocketbook Agency

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